Inspiring. Important. Impactful.

That's how people are describing this inspirational new book about the importance of having a purpose mindset by Akhtar Badshah, PhD, an internationally recognized development and philanthropy expert.

Purpose mindset book HQ

Help your employees find purpose—or watch them leave

By McKinsey & Company | April 5, 2021

If the tumult of 2020 has prompted your organization or leadership team to reconsider people priorities such as employee well-being, resilience, or purpose, then you’re in good company. Your employees are…


By Seth Otto, NetHope | March 30, 2021

Every single one of us has a purpose driver. However, many of us get subsumed with our careers, and we don’t focus enough on ourselves to discover the value we…

Purpose Mindset is the Light to Overcome this Extraordinary Pandemic Year

By Akhtar Badshah, Guest Article for Techonomy | March 18, 2021

2020 will go down as a year that brought out the best and the worst in each one of us. The year has thrown one challenge after another at us…

Developing a ‘Purpose Mindset’: How Microsoft’s Employee Giving Efforts Are Impacting the Company – and the World

By Next Billion | February 18, 2021

Most people know the story of how Microsoft revolutionized the world of technology. But fewer know the story of how Microsoft has created the “great giving machine,” in which employees…

Patti Payne: New book ‘Purpose Mindset’ recounts how Microsoft employees think big

By Patti Payne, Puget Sound Business Journal | February 5, 2021

Badshah, who headed Microsoft philanthropy for 10 years and oversaw more than $5 billion in donations, recounts in his book how employees think big about creating movements that lift lives…

Book Excerpt: How Microsoft leverages employee giving to build a culture of purpose

By Akhtar Badshah, Book Excerpt for Geekwire | November 18, 2020

Entrepreneurs have a singular focus—create a great company and make sure the company survives, thrives, and grows. Philanthropy and giving back to the community are not necessarily a priority when…

Developing A Purpose Mindset In Philanthropy: Microsoft Alum Share How

By Giving Compass | November 12, 2020

As a global community, we have become reasonably adept at describing the need for change “out there” in the world. But we are not so good at addressing the change…

Creating Purpose During the Pandemic – Moving from “Me” to “We”

By Akhtar Badshah, Guest Article for CHC Impact | August 3, 2020

The year 2020 has been like no other.  I am looking out of my window seeing blue skies and blue water in the Pacific Northwest.  The world looks peaceful and…

What People are saying

hero brad smith

" . . . this book serves as a practical guide with lessons that are valuable for anyone who cares about helping make the world a better place."

- Brad Smith, President of Microsoft


"Akhtar Badshah presents a roadmap for how any company can drive a purpose mindset that benefits all stakeholders ... "

- Kailash Satyarthi, 2014 Nobel Peace Laureate and Child Rights Advocate


Anna Derinova-Hartmann


"I tremendously enjoyed this book and am recommending it to each and everyone :)"

Madeline Hutchinson

JPMorgan Chase & Co.

"I found it (Purpose Mindset) to be fascinating and there were a lot of great takeaways..."

Pamela Maynard

CEO, Avanade

"Look no further than the invaluable perspectives in this book to see how purpose-in-action can lead us all to truly change things for the better."

Shannon Schuyler

Chief Purpose and Inclusion Office at Pwc US

"Akhtar has built his reputation helping companies use purpose to motivate employees to make a difference in society. His exploration and research could be key to helping change the world for the better."

Purpose Mindset Graphics (3)

Inspiring. Important. Impactful.

Purpose Mindset shares the five principles that help you move the focus on the "me" to the focus on the "we" and extends the common good. Learn how you can develop a purpose mindset and inspire others to join you in making the world a better place.

Get your copy today and buy one for a friend too!


Purpose Mindset Versus Growth Mindset

In The Purpose Effect, Dan Pontefract describes the connections between the three crucial areas of purpose: personal, organizational, and workplace.

He argues that if there is an interconnection between the three distinct definitions of purpose, then the benefits will accrue to every stakeholder from employees to society. Raj Sisodia, the coauthor of Conscious Capitalism and The Healing Organization, in my interview with him described purpose “as the kind of fuel that brings the next tier of energy and capacity in people.”

Purpose, and the commitment to create purpose, is becoming critical as we are increasingly driven by the growth mindset based on the seminal work done by Carol S. Dweck in her book Mindset: The New Psychology of Success.

While Dweck focuses on unleashing one’s passion, growing as an individual, taking on more challenges, learning new things, and reaching higher levels of achievement and ability, the purpose mindset builds on the growth mindset and extends the benefits beyond the self for the greater good, as former labor secretary Robert Reich calls for in his book The Common Good. It is about rediscovering and unleashing the common good.

This infographic explains the primary differences between a growth mindset and a purpose mindset. Share it with your team to inspire increased employee giving and philanthropic endeavors!

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