What People are saying

" . . . this book serves as a practical guide with lessons that are valuable for anyone who cares about helping make the world a better place."
- Brad Smith, President of Microsoft

"Akhtar Badshah presents a roadmap for how any company can drive a purpose mindset that benefits all stakeholders ... "
- Kailash Satyarthi, 2014 Nobel Peace Laureate and Child Rights Advocate

Inspiring. Important. Impactful.
Purpose Mindset shares the five principles that help you move the focus on the "me" to the focus on the "we" and extends the common good. Learn how you can develop a purpose mindset and inspire others to join you in making the world a better place.
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Purpose Mindset Versus Growth Mindset
In The Purpose Effect, Dan Pontefract describes the connections between the three crucial areas of purpose: personal, organizational, and workplace.
He argues that if there is an interconnection between the three distinct definitions of purpose, then the benefits will accrue to every stakeholder from employees to society. Raj Sisodia, the coauthor of Conscious Capitalism and The Healing Organization, in my interview with him described purpose “as the kind of fuel that brings the next tier of energy and capacity in people.”
Purpose, and the commitment to create purpose, is becoming critical as we are increasingly driven by the growth mindset based on the seminal work done by Carol S. Dweck in her book Mindset: The New Psychology of Success.
While Dweck focuses on unleashing one’s passion, growing as an individual, taking on more challenges, learning new things, and reaching higher levels of achievement and ability, the purpose mindset builds on the growth mindset and extends the benefits beyond the self for the greater good, as former labor secretary Robert Reich calls for in his book The Common Good. It is about rediscovering and unleashing the common good.
This infographic explains the primary differences between a growth mindset and a purpose mindset. Share it with your team to inspire increased employee giving and philanthropic endeavors!
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