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OUR Vision
THE NEXT GENERATION WILL ENTER THE WORKFORCE WITH A PURPOSE MINDSET
THE PURPOSE EFFECT - theory of change
A Simple Solution to a Massive Challenge
Purpose Mindset was founded in 2022 to advance the field and adoption of Purpose Mindset by leading research, awareness building campaigns, and a community of practice.
Given our collective challenges today, we believe that it is imperative to move our society from a Transactional Mindset to a Purpose Mindset. It is the single greatest opportunity to create systemic change and will:
- Positively impact the lives of people,
- Boosts the performance of organizations,
- Build the courage to address the existential challenges facing society.
Purpose Mindset is a nonprofit organization (tax status pending).
Co-FOUNDERS
Aaron Hurst, President
Stephen Ritz, Youth Engagement
Akhtar Badshah, Evangelist
Aaron is an award winning social entrepreneur. The author of the Purpose Economy, he is one of the foremost experts on the science of purpose and fulfillment. He founded the Taproot Foundation, the venture-backed Imperative and Purpose Mindset. He began his career working in education in Chicago. He authored Fast Company’s ‘Purposeful CEO
Aaron is an award winning social entrepreneur. The author of the Purpose Economy, he is one of the foremost experts on the science of purpose and fulfillment. He founded the Taproot Foundation, the venture-backed Imperative and Purpose Mindset. He began his career working in education in Chicago. He authored Fast Company’s ‘Purposeful CEO’ series and has written for or been featured in The New York Times, The Wall Street Journal, Bloomberg TV, Newsweek, MIT Management Review, and Stanford Social Innovation Review. He is a TED Prize finalist and a LinkedIn Influencer. He graduated from the University of Michigan where he studied service learning. He is available for keynotes and on Purpose Mindset and the Purpose Economy.
Akhtar Badshah, Evangelist
Stephen Ritz, Youth Engagement
Akhtar Badshah, Evangelist
Akhtar is an internationally recognized expert on corporate social responsibility and the author of Purpose Mindset. He led philanthropy for Microsoft as the company emerged as a leader in the purpose economy. Akhtar founded the Catalytic Innovators Group and Purpose Mindset. He serves on multiple boards, is a faculty member at the Univer
Akhtar is an internationally recognized expert on corporate social responsibility and the author of Purpose Mindset. He led philanthropy for Microsoft as the company emerged as a leader in the purpose economy. Akhtar founded the Catalytic Innovators Group and Purpose Mindset. He serves on multiple boards, is a faculty member at the University of Washington and received his PhD from MIT. He is available for keynotes and workshops on Purpose Mindset.
Stephen Ritz, Youth Engagement
Stephen Ritz, Youth Engagement
Stephen Ritz, Youth Engagement
Stephen, America’s favorite teacher, is an internationally acclaimed award-winning educator based in the South Bronx. He founded Green Bronx Machine and Purpose Mindset. Stephen is the best-selling author of The Power Of A Plant and his TED talk has been viewed more than 1.5 million times. His curriculum has helped over 675 underperformi
Stephen, America’s favorite teacher, is an internationally acclaimed award-winning educator based in the South Bronx. He founded Green Bronx Machine and Purpose Mindset. Stephen is the best-selling author of The Power Of A Plant and his TED talk has been viewed more than 1.5 million times. His curriculum has helped over 675 underperforming schools transform to outperform their peer neighbors by 10% in all critical school performance measures. His work has been featured in every major media outlet and has won countless awards including Global Humanitarian, Food Tank Hero, TEDx, Global Food Educator, and a 2020 Gamechanger Of the Year. He is available for keynotes and on Purpose Mindset.
Research Partners
Grade and Middle School
Grade and Middle School
Grade and Middle School
We are working to develop a partnership with an academic researcher to develop the instruments to measure Purpose and Transactional Mindset among grade and middle school students.
High School & College
Grade and Middle School
Grade and Middle School
The Purpose Lab, led by Principal Investigator Dr. Belle Liang, is located in Boston College's Lynch School of Education and Human Development. They specialize in youth purpose intervention and research focused on high school and college students.