Today, 96% of teachers know about Growth Mindset - it is deeply integrated into the learning narrative. By 2030, Purpose Mindset will be as ubiquitous in the learning narrative.
We are following the success the Growth Mindset by using the four same strategies to build awareness about Purpose Mindset.
There are 68 million students in the United States today. To quickly scale Purpose Mindset awareness, we are introducing it to students through their parents and teachers and then reinforcing it through their peers.
Based on census data and Purpose Mindset research, we estimate that there are 55 million parents and 2 million teachers with a Purpose Mindset in the United States today.
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